OUR MISSION The pursuit of great work was what drove Francine and Liam to the top of their careers in Boston and New York. It was also what drove them out. And on to the creation of Fresh Cut Grass. You see, as almost anyone in almost any senior position can affirm, the higher you go, the farther you stray from that which you do best. You close new business. You hire young people. You analyze. You prioritize. And between the politics and the power lunches, you "drop in" on client meetings. It is often the price of success. But it is not a price that Fresh Cut Grass is willing to pay nor pass on to our clients. We believe our clients deserve better. And we make sure they get what they deserve by evaluating our work against five simple principles: What it costs should be directly related to what it's worth. If it's not based on a strategy, it's just a pretty picture. In life, there is nothing so powerful as the truth. In marketing, there is nothing so powerful as the truth well told. If it's not great, it's not done. If the client's not happy, nobody's happy.