Branding: A Solid Strategic Base Truthfully Executed The True You. Identity. Fresh Cut Grass knows that who you are is very much a product of what you produce(products/services), the consistency of your offering (quality), whom you hire (people), the culture in your workplace (organization). Your true corporate identity can be observed by walking through your offices, listening to the people, and feeling the mood of the place. Putting your identity into words that ring true and consistently putting yourself out there in all aspects of company communications requires some expertise. That's where Fresh Cut Grass comes in. We know how to take a look around, talk to you and your audiences, find out what makes you different. We also know how to tell your story – truthfully – so that all you have to do is live up to the best of who you really are. Where You Live. Positioning. Like it or not, to be known is to be compared, sorted, indexed and filed into someone's brain. This place your brand holds in the mind of your consumer within its competitive category is your brand positioning. So, how do you carve out your place in your audience's mind? Simple. Look at the attributes of your product or service – both the emotional AND tangible ones – pick those that are the most compelling and sell them. The finesse comes in not only in choosing the right attribute(s) to highlight, but also in the creative way you tell your story. Again, here is where Fresh Cut Grass can help. We'll work with you to define your brand positioning and then we'll present ways to communicate it to your audiences. And we'll push you to be consistent, to be true to your strengths, to meet the needs of your audience – to sell the holes and not the drill. Is your product high-tech? Everything you produce should reflect a state-of-the-art, high tech positioning – from your packaging to the type styles used in your brochures, to your advertising look & feel, to the media which carries those ads. All the choices you make regarding your product act to reinforce the brand's position in your consumer's mind. And if the CEO wants to use a puppy – just in the Christmas ad – he's not being consistent and at the very least, he's not helping build the brand. At worst, he's detracting from it, making things confusing for the audience. Just because you think of your widgets 22 hours a day, your audience might only consider ANY widget for a few minutes a month – tell your story consistently and leave the puppy home.